Why and how can you see the evolution of your Instagram followers?

Using Instagram professionally isn’t just about posting nice visuals—it’s about making strategic decisions backed by data. Whether you're a brand, a freelancer, or an influencer, your success on the platform depends on more than just creativity. You need to understand what's working, what’s not, and why.

That’s where tracking your Instagram data comes in.

By monitoring the evolution of your followers—and other key metrics like engagement, reach, and clicks—you gain valuable insights that help shape smarter content strategies, improve your visibility, and stay ahead of the competition. It’s how you turn Instagram from a simple social network into a powerful marketing and business tool.

In this article, we'll discover how to see the evolution of the number of followers on Instagram and for what reasons to track them.

5 reasons to track the evolution of an account's followers

Statistics on followers, clicks, likes and comments on Instagram form important data. These allow you to measure the social performance of a page or Instagram account.

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By tracking these metrics, you'll have the opportunity to improve your results, get more followers and increase engagement. This process also helps to beat the social media algorithm.

Evaluating the effectiveness of your long-term strategy

Monitoring performance on social networks is a must in terms of Webmarketing. Obtaining more traffic, increasing influence, gaining visibility, seeking to promote or even developing the audience are among its main assets.

To begin this task, Instagram leaves free access to the statistics of a creator or professional account. By analyzing these, it is therefore possible to create a strategy for growing the number of its followers.

In fact, organic visibility on a platform essentially depends on the engagement of active users or followers. This is the number of users who have seen the publication. This criterion translates into the interaction of these Internet users with the content of a profile. These people may leave comments, likes or simply click on an ad.

Analyzing the evolution of followers on Instagram thus represents a favorable means of assessing the effectiveness of your strategy over the long term. This approach also allows you to expand your community in order to optimize results and gain notoriety. Added to this is the use of hashtags to give back visibility and become more popular.

Tracking your competitors' progress

This social platform is also a competitive intelligence tool on the internet. It provides insights on the activities and progress of your competitors.

Whether it's Instagram, Facebook, Twitter or LinkedIn, the data collected on social networks is indispensable. It helps you identify the best practices to adopt, but also the failures to avoid. Be aware that stats are only available on professional accounts.

Analyzing the evolution of followers on Instagram helps to understand how competitors work to communicate. The aim is to correctly target the messages you need to get across to gain followers. Simply compare the interaction rate of active users, the date of the last post or retweet, as well as monthly retweet averages.

Knowing which publication worked best

It's impossible to know which publication works best on social networks without going through testing, and then analyzing the results. Statistical data is used to indicate behaviors and preferences of Instagrammers in order to fully understand what the public wants.

To this end, it's necessary to calculate the interaction rate of your Instagram publications, videos or photos. "Likes", impressions, comments... are all taken into account. This way, you can find out if your audience is really interested in your content.

Reaching more accounts with your posts means more interactions and new followers. This generates more traffic and promotes sales on social media. However, you need to keep track of these users over time.

Avoid losing followers

It's unthinkable to see your Instagram followers gradually unfollowing after you've put all your effort into getting them. There are various reasons for losing followers on this social media, which essentially aims to limit fake accounts, selling likes or followers as much as possible.

You may also be posting ads too often or low-quality content. Whatever the context, it's best to find out the various reasons for the disappearance of followed users on your account.

Finding good collaborators

As Instagram influencer, you're looking to become famous and have a profitable partnership, you first need to work on your engagement rate. To this end, create a qualified audience and forge a close bond with them. You should also think about tracking the evolution of potential followers on the platform, an effective influencer marketing measurement tool.

Note that this platform offers 10 times more engagement rates than Facebook or Twitter. The majority of a brand's customers use this channel to find new products or services. A quality profile will therefore help you find good collaborators and develop your business.

The 4 best tools for tracking Instagram statistics

Different tools are used to analyze statistics of the number of people and potential followers reached by your publication. Their functionalities provide help in reaching a large number of followers and making money with social networks.

This is the main reason why companies and brands are interested in collaborating with influencers. Despite efforts to begin an effective social media strategy, some of them still end up with low engagement rates or a lack of user interest in their content.

Instagram Insights

This is an analytical tool integrated into the app itself, dedicated to users of professional Instagram accounts. The data is not very detailed, but very useful for optimizing your content to the full. These include:

• Age,
• Gender,
• Location,
• Interests,
• Languages
• Behavior with your content,
• Impressions (total number of views),
• Engagement...

Many tools serve as key indicators of your posts such as:

• Cover,
• Profile photo,
• Engagement,
• "Like" mentions,
• Clicks on products or to website,
• Following,
• Comments,
• Shares, etc.

Websta

Websta is a powerful analysis tool for an Insta account. It can be used to make the most of the platform by collecting important statistics in real time. The app also offers tips for optimizing content, drawing inspiration from the most famous publications. You'll find the hottest hashtags in its "hot" section.

Quintly

Specializing in social media analytics, Quintly provides detailed statistics to influence all the key performance indicators of Instagram Stories. It displays relevant content to acquire greater popularity. Quintly also works with other widely recognized social networks, including YouTube, Facebook, Twitter, LinkedIn or Google+.

Socialbakers

This free analysis tool makes it easier to track your Instagram followers and compare your results with those of your competitors. Socialbakers provides relevant marketing data to optimize marketing strategy, view your best posts, find the most-used hashtags...

How to improve your Instagram stats?

To get a bigger engagement rate and better results on Instagram, you need to do more than just sharing posts, photos and videos. Your account needs to gain followers, increase the rate of interaction with your posts and ensure better conversion to gain more credibility and visibility.

The number of views on your publications needs a boost to increase rapidly. You can do it in many ways, such as:

• advertising campaigns,
• Collaboration with influencers, bloggers or other brands,
• The use of specific hashtags: personal tags, viral tags, geo tags,
• Promoting quality content,
• Organizing contests,
• Publishing relevant content on a regular basis
• Publishing Instagram stories, according to a Buffer study, between 1 and 7 per day,
• Deleting bots and inactive users.

To have more impact, you can use a automation tool such as Boostfluence, that will help you manage the profile and gain more followers, boost your likes and get comments in a fast and organic way.

Besides helping you to gain real followers and engagement, you can also use the Account View feature, to track the engagement rate of your posts, who doesn't follow you back and track impressions by hashtag.

You can try BoostFluence for free for 7 days and see by yourself your account growing!

In conclusion, analyzing the reach of your Insta profile represents a highly effective marketing strategy. The key is to be able to tailor content to the audience's needs. It's a not inconsiderable way of monetizing your social network account by attracting more followers and turning them into potential customers.

Bref, you're going to need to regularly monitor the evolution of your Instagram followers to adapt to your audience's expectations. Take advantage of the free tools to broadcast ads relevant to your business and gain potential followers.